paperless post
While creating a mock social campaign for Paperless Post, I brainstormed innovative marketing strategies to help the brand gain fresh traction and establish itself as a source of inspiration in the wedding scene. My goal was to conceptualize a new direction where Paperless Post could position itself as not just a stationery platform, but also a creative hub for wedding design ideas.
Tasked with presenting several Instagram mockups, developing a unique hashtag, and crafting a concept for collaboration, I envisioned Paperless Post as a platform that empowers freelancers to contribute their creativity to its renowned brand.
Although my proposal was not selected, I thoroughly enjoyed the process of developing this social package and exploring the creative possibilities within such an iconic brand.
About
What was possible?
Project Lead
Art Direction Conception
Copywriting
“In organic social, we often source inspirational photos to repost and share on Instagram. Source 3-5 on-brand photos you think would work well in our feed and explain why they are a good fit.”
Prompt
“We have several new series in Instagram including #paperlesswedding, where we share real wedding stories and examples how brides and grooms have used Paperless Post, and #ontopoftables, where we ask creatives to share an image of a memorable event, the aftermath of a wild party, or memory of a place that brought people together. If you could create a new series on Instagram for Paperless Post, what would it be and how would it relate to our brand?”
Prompt
“Paperless Post aims to be the leading brand in parties and entertainment. To help amplify this brand positioning, choose two creatives or influencers to partner with on social media. Who would you select, why do you think they would be a great fit, and how would we partner with them to create or source content.”
Prompt
