For the brand launch of Isshiki Matcha, we worked closely with the client to develop a contemporary and elegant identity that reflects the refined craftsmanship behind their matcha powder. The design direction was rooted in simplicity, with every detail intentionally crafted to mirror the product’s purity and quality.

Collaborating with the design team, we developed a logo featuring hand-brushed calligraphy—blending tradition with modernity to convey a sense of timelessness and character. A rich, earthy green palette anchors the brand, inspired directly by the vibrant tone of premium matcha. The result is a clean yet distinctive identity that feels both elevated and deeply authentic.

"A moment of stillness in a bustling world, a grounding anchor in your daily routine