At Malatown, I led production and campaign shooting to spotlight the brand’s bold take on regional Szechuan street food. As Marketing Manager for Kepler, I oversaw cross-functional coordination between creative, strategy, and operations—ensuring that every asset reflected the raw intensity and cultural richness at the heart of Malatown’s identity. From spicy visuals to storytelling that echoed the heat of its flavors, my direction helped shape a cohesive brand launch that resonated across digital platforms and in-store experience alike.